Daily quote by Mass media

• The advertising industry almost exclusively underwrites mass media in the United States. Newspapers obtain 75 to 80 percent of their revenue from advertisers, general circulation magazines about half (Jhally 1990). All revenue for broadcasts such as television and radio programming come from advertising. Clearly, advertising is the economic lifeblood of the media (Kilbourne 1989).
  • Cortese, A. J. (2008). "Provocateur: Images of women and minorities in advertising (3rd ed.)", Oxford, UK: Rowman & Littlefield, p.4.