In the coming months the need is for the people of this country to do two things. First, to increase the national production; and, secondly, to exercise restraint in demands for increased incomes and self-control in expenditure...I am confident that in peace just as we did in war, Britain will conquer them by determination, hard work, and by the cooperation of all.
Clement Attlee, Speech to the Chamber of Shipping of the United Kingdom at the Dorchester Hotel (13 October 1949), quoted in The Times (14 October 1949) p. 4