In 1981, only 3% of Australianhouseholds (or 150,000 homes) had a VCR. That number rose quickly, and by 1993 80% of Australian households (4.5 million homes) had a VCR. One reason for the rapid uptake was the dramatic drop in price of VCR technology. In 1976, the average price of a VCR was A$4,684 (A$8,838 in today’s dollars). By 1993, the average price was less than 10% of the 1976 price, at A$446 (A$842 in today’s money). The number of movies available also skyrocketed, from a measly two films in 1978 to 33,000 titles in 1993.